KIA has a long history of making cars but actually we started making bicycles back in 1944. For over 75 years, we have been putting people on the move. We have proudly delivered solutions that help people move connecting them with each other, and bridging physical and emotional distances between them. As you can see, movement has always been at the heart of our brand, and moving people at the core of our business, and it will remain like this in the future, regardless of all the changes taking place in our industry.
Mankind has evolved through migration. Moving from one place to another, across different continents. This desire and need for movement, is embedded in our DNA as human-beings. When we move, we see new worlds, live new experiences, meet new people, discover new perspectives. We get inspired. Movement embraces the concept of continuous change; change of our environment, our surroundings, and as a result, change in oneself. When you move, you have the time to think. Movement enables thinking, inspiration and progress.